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If you want to create life-long customers, go beyond what anyone expects. Today we discuss some examples of how to do this.
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Posted by Joel Brookman in Building Lasting Success, Exceed Expectations, Go beyond what anyone expects, Podcasts, success, win people over.
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As you are deciding on the market for your business it is important to choose your niche carefully. Your success depends on it.…
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Posted by Joel Brookman in Building Lasting Success, Choose who you want to be, find your niche, Find your passion, Podcasts.

In New York City it’s difficult to walk more than a block without a Starbuck’s encounter. There is one Starbuck’s that has become a destination. Many devout coffee drinkers will pass several just to get to this one. It happens to be on Park Avenue in the first floor headquarters of JP Morgan Chase. The reason people come has nothing to do with the coffee, but everything to do with a barista known as Happy Ivy. Ivy has a wonderful, bubbly personality and always has a warm smile. She is amazing at fostering relationships.
While her personality has certainly helped her create a following, it is her dedication to making her customers feel special that creates her success: Ivy comes in every morning two hours prior to the store’s opening.…
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Posted by Joel Brookman in Building Lasting Success, Exceed Expectations, Habits create success, relationship building, win people over.
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The two most important attributes for getting ahead in business is your level of competence and the relationships you have with others. Building relationships is critical to success.…
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Posted by Joel Brookman in Achieve Success, be kind, Building Lasting Success, kindness, Make people like you, Podcasts, relationship building, Respect People, win people over.
Last w
eek was about maximizing your most precious resource, your time. This week I want to focus on how to accomplish more with the time you have. I am convinced that if you take any, or all of the following suggestions, you will positively impact your productivity.
- Be accountable—If you want maintain the discipline to move toward your goals, it is helpful if you are accountable to someone. At work it can your boss, your assistant, or a mentor. I have worked with coaches for the last 20 years and that has done amazing things for keeping me on my path.
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Posted by Joel Brookman in accountability, Building Lasting Success, Create habits, Direct Your Life, Goal setting, personal growth, productivity, responsibility, Self improvement, Take Control of Your Life, time management.

I was talking to my good friend, Marty, the other day. He is a successful business owner. We always seem to discuss the things we are working on and we keep each other motivated. I shared my blog topic with him and he began to tell me how ironic it was as he was just beating himself up over all the things he has yet to accomplish. Then he took a step back and began to recognize the things he has accomplished. The point: stop obsessing about what you have yet to do, and take time to celebrate your success.
Many of the goals we have are long term in nature.…
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Posted by Joel Brookman in Building Lasting Success, celebrate your success, Enjoy your accomplishments, Gratitude, incremental wins, success.